Outcome: Set up your own professional e-Newsletter without forking out a single penny.
Purpose: Stay in touch with your students. Promote your other services/products. Offer a weekly yoga tip
Setting up an e-Newsletter for your yoga business is one of the best marketing strategies you can use because the smaller a businesses is the more effective "contacting customers" is as a strategy.
The cost of directly contacting your customers or prospects can be high if you were sending out letters or postcards. It would not only be expensive to send out letters/postcards but would take a lot of your precious time to manage.
The good news is there is a way of contacting your yaga students and prospects without spending a single penny. There is a little known tool on the Internet that allows you to send attractive, professional looking e-Newsletters to your yoga students and prospects. And the best news is that this e-Newsletter tool won't cost you a single penny.
I used to use another e-Newsletter tool that cost me about £150 a year. Not any more!
This e-Newsletter tool will keep your yoga students informed of other services you provide without doing a hard sell. You simply provide a useful tip (e.g. yoga position that good just before going to bed to help you sleep) and at the end of the tip, mention one of your services (e.g. 1-2-1 yoga).
As long as you place your customer's interests above your own (e.g. by offering useful yoga tips), you won't receive any complaints. I am not affiliated with mailchimp in any way.
Steps:
- Go to Google and type in mailchimp
- Click 'Sign Up For Free' and sign up.
- Watch their easy-to-follow video tutorials.
- Create your e-Newsletter.
- Put the e-Newsletter sign up form on your website.
Article Source: http://EzineArticles.com/?expert=George_A_Watts
